MISSION
"
I am Paul Kadjo and this is my mission.
With the core topic of various dimensions of sustainability in the fashion system, I developed the concept for an innovative fashion brand. Fashion that not only seeks to protect people, nature and animals, but will also fundamentally improve the coexistence of our societies.
PAUL KADJO
Founder and designer
"
I am Paul Kadjo and this is my mission.
I have developed a concept for an innovative fashion brand based on the various dimensions of sustainability in the fashion system. Fashion that not only seeks to protect people, nature and animals, but also fundamentally improves the way our societies live together.
PAUL KADJO
Founder and Designer
MISSION
With an exclusive commitment to sustainability and a strong focus on the African continent, PAUL KADJO® positions itself in the high-end genre against the throwaway society and fast pace.
High-quality materials obtained through the upcycling process form the basis of exclusive luxury goods with a clear message: holistic and unbiased inclusivity and cooperation between our companies in harmony with the environment.
PAUL KADJO® defines the zeitgeist in which people can wear stylish clothes with a clear conscience and make a real contribution to changing the world.
Luxury goods made from side and waste products are our unique selling point and give the consumer a unique sense of value - not least through the message in the design.
MISSION
With an exclusive claim to sustainability and a significant focus on the African continent, PAUL KADJO® positions itself in the high-end genre against the throwaway society and fast pace.
High-quality materials, obtained through the upcycling process, form the basis of exclusive luxury goods with a clear message: holistic and unbiased inclusivity and cooperation between our companies in harmony with the environment.
PAUL KADJO® defines the zeitgeist with which people can wear stylish clothes with a clear conscience and bring about big changes in the world with their contribution - a real added value.
Luxury goods created from by-products and waste products are our unique selling point and give consumers a unique sense of value - not least through the message in the design.
MISSION
With an exclusive commitment to sustainability and a strong focus on the African continent, PAUL KADJO® positions itself in the high-end genre against the throwaway society and fast pace.
High-quality materials obtained through the upcycling process form the basis of exclusive luxury goods with a clear message: holistic and unbiased inclusivity and cooperation between our companies in harmony with the environment.
PAUL KADJO® defines the zeitgeist in which people can wear stylish clothes with a clear conscience and make a real contribution to changing the world.
Luxury goods made from side and waste products are our unique selling point and give the consumer a unique sense of value - not least through the message in the design.
The aim of the brand is to combine handicraft and technically innovative manufacturing processes. In the connection between Germany or Europe and the Ivory Coast or West Africa, we see the opportunity to create a sustainable society through fashion and sustainability. This includes:
- The creation of fair and sustainable jobs
- Economic success and cultural recognition for West Africa
- Knowledge and cultural transfer and intercultural exchange
- The preservation of rare or dying trades and crafts
- Multidimensional and sustainable cooperation between different countries on an equal footing
The aim of the brand is the fusion of handicrafts and technically innovative manufacturing processes. Because in the connection between Germany or Europe and the Ivory Coast or West Africa we see the opportunity to create a sustainable society through fashion and sustainability. This includes:
- the creation of fair and sustainable jobs
- economic success and cultural recognition of West Africa
- Knowledge and culture transfer and intercultural exchange
- the preservation of rare or dying professions or craft skills
- a multidimensional and sustainable cooperation between different countries on an equal footing
"
I really appreciated how many of the AMD students took the necessary approach of using fashion as a platform to reinforce messages around important current events. Fashion is political, it always has been.
Paul's work really stood out. His common sense approach struck the perfect balance between presenting his unique perspective and claiming space for his personal story. His delivery of his proposition was accomplished and heartfelt.
SERHAT ISIK
Creative Director by GmbH and Trussardi
"
I really appreciated how many of the AMD students took the necessary approach to using fashion as a platform to reinforce messages around important current events. Fashion is political, it always has been.
Paul's work really stood out. His common-sense approach struck a perfect balance in presenting his unique perspective and claiming space for his personal story. His delivery of his proposal was accomplished and heartfelt.
SERHAT ISIK
Creative Director at GmbH and Trussardi
The brand concept consists of a total of two collection lines.
While the exclusive part of PAUL KADJO® is dedicated to the artistic reprocessing of by-products and waste products (ARTISA N LINE), our series-ready fashion is aimed at the research and development of alternative textiles as well as other natural products for clothing, cosmetics and jewelry (MANUFACTUR E LINE) .
The ARTISANLINE shapes the couture genre of PAUL KADJO®. Unique high-end collection pieces are created here that follow the classic idea of fashion design - the generation of ideas in response to social questions and conflicts.
The MANUFACTUR E LINE, on the other hand, uses the design ideas that emerged in the high-end segment as inspiration and produces accessories, clothing and cosmetics for the social masses. Upcycling also retains an omnipresent role here and gives our creations an innovative touch. New text
The brand concept consists of a total of two collection lines.
While the exclusive part of PAUL KADJO® is dedicated to the artistic reprocessing of by-products and waste products (ARTISA N LINE), our series-ready fashion is aimed at the research and development of alternative textiles as well as other natural products for clothing, cosmetics and jewelry (MANUFACTUR E LINE) .
The ARTISA N LINE shapes the couture genre of PAUL KADJO®. Unique high-end collection pieces are created here that follow the classic idea of fashion design - the generation of ideas in response to social questions and conflicts.
The MANUFACTUR E LINE, on the other hand, uses the design ideas that emerged in the high-end segment as inspiration and produces accessories, clothing and cosmetics for the social masses. Upcycling also plays an omnipresent role here and gives our creations an innovative touch.
"
I really appreciated how many of the AMD students took the necessary approach of using fashion as a platform to reinforce messages around important current events. Fashion is political, it always has been.
Paul's work really stood out. His common sense approach struck the perfect balance between presenting his unique perspective and claiming space for his personal story. His delivery of his proposition was accomplished and heartfelt.
SERHAT ISIK
Creative Director by GmbH and Trussardi
The PAUL KADJO brand is a multifaceted concept made up of two collection lines.
Our main focus is on the artisanal recycling of by-products and waste, as well as the research and development of alternative textiles and natural materials for clothing.
PAUL KADJO creates unique, high quality collections with a focus on traditional fashion design. We believe in the power of ideas born in response to social issues and conflicts.
Our inspiration from the high-end segment flows into the production of accessories, clothing and cosmetics for society at large.
Upcycling is a central element of our work and gives our creations an innovative character. PAUL KADJO stands for contemporary fashion and accessories with a focus on creativity, sustainability and social responsibility.
The PAUL KADJO brand is a multifaceted concept made up of two collection lines.
Our main focus is on the artisanal recycling of by-products and waste, as well as the research and development of alternative textiles and natural materials for clothing.
PAUL KADJO creates unique, high quality collections with a focus on traditional fashion design. We believe in the power of ideas born in response to social issues and conflicts.
Our inspiration from the high-end segment flows into the production of accessories, clothing and cosmetics for society at large.
Upcycling is a central element of our work and gives our creations an innovative character. PAUL KADJO stands for contemporary fashion and accessories with a focus on creativity, sustainability and social responsibility.
Raw materials not only form the basic building block of the clothing, fashion and textile industry. This is where our alternative to future-oriented fashion finds its birth.
The focus is on upcycling fashion, which deals with extending the life cycle of existing textiles and natural products.
The definition of upcycling is a reduced need for the cultivation or production of new raw materials. In this way, we minimize waste and CO2 emissions in the value creation and production of our main raw materials and ultimately create a closed cycle.
By extending the lifespan of given raw materials and by-products, we will shape the future of fashion and the textile sector.
Examples include banana fiber (upcycling of by-products from banana plantations into silk-like textiles), viscose fiber (upcycling of legume shells into viscose-like textiles) or aluminum fiber (upcycling of metal cans into tree-like textiles).
Raw materials are not only the basic building block of the clothing, fashion and textile industry. It is here that our alternative to fashion for the future is born.
The focus is on upcycling fashion, which involves extending the life cycle of existing textiles and natural products.
The definition of upcycling is reducing the need to grow or produce new raw materials. In this way, we minimise waste and CO2 emissions in the value creation and production of our key raw materials, ultimately creating a closed loop.
By extending the life of existing raw materials and by-products, we will shape the future of fashion and textiles.
Examples include banana fibre (upcycling of banana plantation by-products into silk-like textiles), viscose fibre (upcycling of legume shells into viscose-like textiles) or aluminium fibre (upcycling of metal cans into tree-like textiles).
Shop Banana Silk now!
With its founding location and headquarters in Hamburg, the brand's debut begins exclusively in Germany.
The design developments for our collections are created in Hamburg. The main raw materials are regionally sourced and are manufactured into luxury goods with craftsmanship and attention to detail. Production and sales take place on a small scale (depending on the collection line with partner companies in Germany/Europe).
The comprehensive approach combined with the positioning in the high-end genre is novel and makes PAUL KADJO® an absolute niche player. The brand stands out positively and creates a desire for more.
With its founding location and headquarters in Hamburg, the brand's debut begins exclusively in Germany.
The design developments for our collections are created in Hamburg. The main raw materials are sourced locally and transformed into luxury goods with craftsmanship and attention to detail. Production and distribution is done on a small scale (depending on the collection line with partner companies in Germany/Europe).
he comprehensive approach combined with the positioning in the high-end genre is novel and makes PAUL KADJO® an absolute niche player. The brand stands out positively and creates a desire for more.
NEXT STEPS
In the medium to long term, the company plans sustainable and highly innovative series production. To this end, we work with small craft businesses and medium-sized production parks in West Africa, as well as textile research in Germany.
The topics of research, engineering and development are very important in Germany. This makes the textile industry one of the most innovative sectors in this country.
This spirit of innovation can also be observed in West Africa.
On the one hand, because of the young and highly motivated people: entrepreneurs and artists from more than 16 countries have a wide range of technical know-how for the cultural and technical production processes of textile surfaces.
On the other hand, these countries are rich in raw materials that are suitable for our use of materials. We want to use the full potential of naturally occurring resources, as well as by-products in the fiber upcycling process, to create new opportunities of an ecological and social nature.
Here we see the potential of the MANUFACTUR E LINE as a commercial line with which we will shape the future of fashion. The aim is to conduct research on a small scale on German soil in order to then produce fairly and resource-savingly in West African countries.
NEXT
STEPS
In the medium to long term, sustainable and highly innovative mass production is planned. To this end, we are working with small craft enterprises and medium-sized production parks in West Africa, as well as with textile research in Germany.
Research, engineering and development are very important in Germany. This makes the textile industry one of the most innovative sectors in the country.
This spirit of innovation can also be observed in West Africa.
On the one hand, because of the young and highly motivated people: entrepreneurs and artists from more than 16 countries have a wide range of technical know-how for the cultural and technical production processes of textile surfaces.
On the other hand, these countries are rich in raw materials that are suitable for our materials. We want to use the full potential of naturally occurring resources, as well as by-products of the fibre upcycling process, to create new opportunities of an environmental and social nature.
This is where we see the potential of KADJO COUTURE as a commercial line with which we will shape the future of fashion. The aim is to research on a small scale in Germany and then produce in West African countries in a fair and resource-saving way.
NEXT STEPS
In the medium to long term, the company plans sustainable and highly innovative series production. To this end, we work with small craft businesses and medium-sized production parks in West Africa, as well as textile research in Germany.
The topics of research, engineering and development are very important in Germany. This makes the textile industry one of the most innovative sectors in this country.
This spirit of innovation can also be observed in West Africa.
On the one hand, because of the young and highly motivated people: entrepreneurs and artists from more than 16 countries have a wide range of technical know-how for the cultural and technical production processes of textile surfaces.
On the other hand, these countries are rich in raw materials that are suitable for our use of materials. We want to use the full potential of naturally occurring resources, as well as by-products in the fiber upcycling process, to create new opportunities of an ecological and social nature.
Here we see the potential of the MANUFACTUR E LINE as a commercial line with which we will shape the future of fashion. The aim is to conduct research on a small scale on German soil in order to then produce fairly and resource-savingly in West African countries.
In the medium to long term, sustainable and highly innovative mass production is planned. To this end, we are working with small craft enterprises and medium-sized production parks in West Africa, as well as with textile research in Germany.
Research, engineering and development are very important in Germany. This makes the textile industry one of the most innovative sectors in the country.
This spirit of innovation can also be observed in West Africa.
On the one hand, because of the young and highly motivated people: entrepreneurs and artists from more than 16 countries have a wide range of technical know-how for the cultural and technical production processes of textile surfaces.
On the other hand, these countries are rich in raw materials that are suitable for our materials. We want to use the full potential of naturally occurring resources, as well as by-products of the fibre upcycling process, to create new opportunities of an environmental and social nature.
This is where we see the potential of KADJO COUTURE as a commercial line with which we will shape the future of fashion. The aim is to research on a small scale in Germany and then produce in West African countries in a fair and resource-saving way.
PAUL KADJO® develops suitable evaluation criteria for future-oriented sustainability performance.
Climate-relevant issues and social orientation knowledge are important for these innovation dynamics.
For us, fair and sustainable action at all levels are fundamental building blocks of a sustainable company.
This starts with the exclusive use of renewable energies, through full transparency for our clients, to educational work for greater recognition and appreciation of diversity in our societies and for the environment.
With a unique concept, product innovation through slow fashion par excellence and a significant focus on the African continent, PAUL KADJO® positions itself as a socio-ecological high-end fashion brand against the throwaway society and fast pace of the fashion industry.
PAUL KADJO® develops appropriate evaluation criteria for future-oriented sustainability performance.
Climate-related issues and socially oriented knowledge are important for this innovation dynamic.
For us, fair and sustainable actions at all levels are fundamental building blocks of a sustainable company.
This starts with the exclusive use of renewable energy, through full transparency with our customers, to educational work for greater recognition and appreciation of diversity in our societies and for the environment.
With a unique concept, product innovation through slow fashion par excellence and a significant focus on the African continent, PAUL KADJO® is positioning itself as a socio-ecological high-end fashion brand against the throwaway society and the fast pace of the fashion industry.
FOUNDER & DESIGNER
The brand's design and image reflect the personal identity of designer Paul Kadjo. His sensitive approach balances presenting a unique perspective on structural issues while allowing space for his personal story.
FOUNDER & DESIGNER
The brand's design and image reflect the personal identity of designer Paul Kadjo. His sensitive approach strikes a balance between presenting a unique perspective on structural issues and allowing space for his personal story.
The premise is to create a new fashion that creates a lasting yet stylistic zeitgeist. Fashion that shapes and improves social structures.
Fashion that is visibly more: PAUL KADJO®.
The PK team, contributors and partner companies understand the zeitgeist and bring individual expertise to the corporate brand. We understand and respect one another. We talk about past and present social constructs and challenge them - as well as our daily actions - with the aim of creating a sensitive but firm awareness of a sustainable relationship with each other and our environment.
©Copyright - All rights reserved | Paul Kadjo**
Designer: Paul Kadjo @paulkadjo.official
**Photo and film content in coorperaion w/: @stereoeventshamburg / @deep_dive_club / @steffiklein_ / @robertschlesinger / @gettyentertainment / @julie_becquart / @illure_management / @simoncornils / @illure_management / @valentincheli / PR/ Alexander Körner and Stefan Knauer / Getty Images for Nowadays